what is collective identity

collective identity is the shared sense of belonging to a group. It is conceptualised as individuals’ identifications of, identifications with, or attachment to certain groups.

there are many groups of identity, these include:

mainstream:

• townies
• chavs
• fan girls
• chavers
• boy racers
• sports junkies

leading edge

• creatives
• indie scenesters
• tumblr kids
• hipsters
• DIYers

urban

• stylers
• get paid crew
• trackies

alternative

• nerds
• real gamers
• hardcore
• emos
• scene kids
• young alts
• skaters

aspirant

• trendies 
• rahs
• new casuals

The Youth Culture - The past and the present

In the past the media has described the youth as being disobedient, negative and ill-mannered. This could be because they were, however not the present media have changed slightly about the youth, however are still very similar to the past. The media now describe the youth as being dominating and horrible. Although a lot of the opinions are roughly the same from the past and the present's media, the present's media now accept their behaviour as the majority of the youth are all stereotyped as the same and act in a sheepish way by copying everyone else to get noticed and act up to their stereotyped group, just like in the London Riots in 2011.